DFW Coatings is a DBA of DFW Custom Homes LLC ("we," "us," or "our"), a Texas company based in Fort Worth. This policy describes what information we collect through www.dfwcoatings.com, how we use it, and the choices you have. By using this website, you agree to the practices described here.
Information you provide to us
When you request a quote through a form on this site, we collect the information you enter: your name, phone number, email address, and any project details you include in your message. When you call or text us, we collect your phone number and the information you share during the conversation.
Information collected automatically
Like most websites, we use analytics and advertising tools that automatically collect certain information when you visit, such as your IP address, device and browser type, the pages you view, how you arrived at our site, and general location (city level). Specifically, this site uses:
- Google Analytics and Google Ads — to understand how visitors use the site and to measure whether our advertising works. If you arrive from a Google ad, Google may set cookies and pass a click identifier that we store in your browser and associate with your quote request for attribution. Google may also temporarily display a tracking phone number so that calls from ad visitors can be counted; these calls are forwarded to our regular business line.
- Microsoft Advertising (Bing) — a similar measurement tag that helps us count leads from Bing ads, including a click identifier if you arrive from a Bing ad.
- Ahrefs Analytics — a privacy-focused, cookieless tool we use for aggregate site traffic statistics.
Ad-click identifiers and campaign parameters are stored in your browser's local storage for up to 90 days so we can attribute your quote request to the right ad campaign.
How we use your information
- To respond to your quote request, schedule your free estimate, and communicate with you about your project.
- To maintain records of leads, estimates, and jobs in our customer relationship management (CRM) system.
- To measure and improve our website and advertising.
- To comply with legal obligations and protect our legal rights.
How we share information
We do not sell your personal information, and we do not share it with third parties for their own marketing. We share information only with service providers who help us operate the business:
- Form delivery and CRM — quote form submissions are delivered to us by a form-processing service and stored in the CRM system operated by our parent company, DFW Custom Homes LLC.
- Phone service — our business phone provider logs calls and text messages to our business number.
- Analytics and advertising — Google, Microsoft, and Ahrefs process the automatically collected data described above on our behalf.
- Legal requirements — we may disclose information if required by law, subpoena, or to protect our rights, property, or safety.
Data retention
We keep lead and customer records for as long as needed to serve you and maintain business records, including for warranty purposes on completed work. If you'd like your contact information removed from our records, contact us using the details below and we will honor your request unless we're required to keep the information for legal or warranty reasons.
Your choices
- Advertising cookies — you can opt out of personalized Google advertising at adssettings.google.com and Microsoft advertising at Microsoft's ad settings. Most browsers also let you block or delete cookies and local storage.
- Communications — if you no longer want to hear from us about your quote or project, tell us by phone, text, or email and we'll stop contacting you.
- Access and deletion — you may ask us what personal information we hold about you, ask us to correct it, or ask us to delete it. Contact us using the details below.
Children's privacy
Our website and services are directed at homeowners and businesses, not children. We do not knowingly collect personal information from anyone under 18.
Changes to this policy
We may update this policy from time to time. When we do, we'll post the revised version on this page and update the effective date above.
Contact us
If you have questions about this policy or your information, reach us at:
- Email: contact@dfwcoatings.com
- Phone: (817) 575-1024
- Mail: DFW Coatings, a DBA of DFW Custom Homes LLC, Fort Worth, TX